SRINAGAR, Sept 27: Jammu and Kashmir Lieutenant Governor Manoj Sinha on Saturday invited tourists from across India and around the world to visit the Union Territory and experience its natural beauty, cultural heritage and warm hospitality on the occasion of World Tourism Day.
In a message posted on X, the Office of the Lieutenant Governor described Jammu and Kashmir as the “crown of India”, highlighting its diverse landscapes and wide range of tourism attractions.
Sinha said J&K offers visitors a unique combination of scenic beauty, cultural richness and traditional hospitality. He encouraged people to explore the region’s different destinations and experience its distinctive charm.
“On World Tourism Day, Jammu Kashmir, the crown of India, welcomes you all. It offers a breathtaking and timeless experience enriched with warm hospitality. I invite everyone to come and experience the enchanting charm of Jammu Kashmir,” the Lieutenant Governor said.
Jammu and Kashmir is known for its mountains, lakes, valleys, meadows, forests and heritage sites, along with several important religious and cultural destinations.
Tourists visit different parts of the region throughout the year, with the Jammu and Kashmir divisions offering experiences ranging from scenic and adventure tourism to pilgrimage and cultural travel.
The Lieutenant Governor’s message also highlighted the role of tourism in showcasing J&K’s natural and cultural diversity to visitors from India and abroad.
Tourism remains an important part of the region’s economy, supporting the hospitality, transport, handicrafts, local businesses and other sectors connected with the industry.